48. (p. 186) While preparing the first draft of the business plan, the entrepreneur should not: 49. (p. 186) When evaluating business plans _________ are primarily concerned with the four Cs of credit. 50. (p. 186) Investors often place more emphasis on the entrepreneur's _________ than lenders do. 51. (p. 187) The business plan presentation for potential investors: 52. (p. 190) Before beginning the business plan, the entrepreneur should define the venture's goals and objectives.These goals should be: 53. (p. 191) _____________ are good sources of information for financial and industry operating ratios. 54. (p. 191) Which U.S. Census publication gives statistics such as industry outputs, inputs, and operating data onmanufacturing activity, by industry groups? 55. (p. 191) Which U.S. Census publication provides information about production and shipments on a wide rangeof products? 56. (p. 191) Which source of financial information is a compilation of 276,000 financial statements of bankingcustomers with ratios and benchmarks? 57. (p. 192) All of the following would be an operations information need except: 58. (p. 191) When collecting marketing information the entrepreneur should:
59. (p. 193) To assess the potential profitability of a venture, the entrepreneur needs to ascertain expected sales andexpense figures for the first: 60. (p. 196) The usefulness of the title or introductory page is: 61. (p. 196) Which of the following is not a part of the introductory page? 62. (p. 196) The executive summary section should:
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