Sources left PwC Strategy consumer research 2018 n3000 EU USA CHN right

Sources left pwc strategy consumer research 2018

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Sources: (left) PwC Strategy& consumer research, 2018, n=3000 (EU, USA , CHN); (right) Automobilwoche, CAR Uni Duisburg-Essen 11 36% 51% 43% 49% 64% 2000 2010 57% 2018 100% 100% 100% Passenger vehicle registrations by customer group – Germany 74 percent of consumers opt for the most convenient way of getting from A to B, including using more than one mode of transport 28 percent of European vehicle owners could imagine earning money from sharing their car via a peer-to-peer platform Customer demand for mobility services is increasing: 47 percent of European consumers would consider giving up their own car in favor of widely available and adequately priced autonomous robo- taxi services >50 percent of consumers would be willing to pay up to $250 for a monthly subscription for unlimited rides within town Private Fleet, Business & Other The higher share of fleet and business vehicles has already increased price pressure on OEMs, due to the negotiating power of professional customers. ! Strategy& | PwC
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The total value opportunity of alternative ownership will reach $1.2 trillion in US, EU, CN by 2030 Alternative ownership mobility models market development Note: vehicle-based Mobility as a Service, incl. “shared autonomous” and “shared driver-driven”; based on Strategy& 2030 scenario Source: PwC AutoFacts®, Strategy& analysis 12 Europe (in USD billions) China (in USD billions) 57 286 435 2018 2025 2030 33 191 393 2018 2025 2030 16 110 389 2030 2018 2025 CAGR 2018-30 +18% +23% +31% US (in USD billions) Comments Strategy& | PwC The global shift to alternative / shared ownership is heavily dependent on the achievable price points / cost per kilometer in each market After initial price battles to gain market share, mobility providers will have to reach profitability to survive, despite their intensive cost base Long-term decrease in the cost of shared mobility operations depending on the individual operator’s capabilities Split of market into few global players and substantial long-tail of local players with specialized offers expected
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New mobility models are expected to account for 17 - 28% of vehicle-based mobility globally by 2030 Distribution of mobility types 1 Strategy& | PwC 1) Expressed as a % of total annual passenger kilometers driven in the region | Note: Figures may not sum up to 100% due to rounding Source: PwC AutoFacts®, Strategy& analysis 13 76% 12% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 5% 2018 2030 2020 7% 2025 Shared Passive Individual Active Shared Active Individual Passive 83% 7% 2018 2020 2025 3% 7% 2030 71% 15% 2025 2020 2018 4% 9% 2030 Individual Active Mobility : Use of individually owned, driver-driven car (private car, family car, personal company car, etc.) Shared Active Mobility : Using all forms of shared mobility with an active driver (rental, car sharing, ride hailing, ride pooling, taxi, etc.) Individual Passive Mobility: Provided by cars with capability to drive automated, without driver intervention (private car, family car etc.) Shared Passive Mobility : Provided by all forms of shared mobility with a fully automated vehicle (ride hailing, robotaxi, people mover etc.) Definitions
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Leasing Car sharing However, alternative mobility models continue to cannibalize each other
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  • Fall '20
  • Automobile, Electric vehicle

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