Indianisation of foreign brands and taking Indian brands global issues and

Indianisation of foreign brands and taking indian

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Indianisation of foreign brands and taking Indian brands global-issues and challenges. References 1. Kevin Lane Keller, Strategic Brand Management, PHI/Pearson, New Delhi 2. Kapferer, Strategic Brand Management, Kogan Page, New Delhi. 3. Harsh Varma, Brand Management, Excel Books, New Delhi 4. Majumdar, Product Management In India, PHI 5. Sengupta, Brand Positioning, Tata Mcgraw Hill 6. Rameshkumar, Managing Indian Brands, Vikas Pub. 7. Chandrasekar, Product Management, Himalaya Pub.
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MBA (Annual Pattern) -2011-12 -SDE Page 13 of 18 2.4. MANAGEMENT INFORMATION SYSTEM Objectives: To familiarise the students with the fundamental concepts of information system and its role in business decision making UNIT I Foundation of information systems ; a framework for business users - Roles of information systems - System concept - Organisation as a system - components of Information systems - IS Activities - Types of IS. UNIT II IS for operations and decision making :Marketing IS , Manufacturing IS , Human Resource IS , Accounting IS and Financial IS - Transaction processing systems Information Reporting system - Information for Strategic Advantage . UNIT III DSS and AI : DSS models and software :The decision making process - Structured ,semi structured and Unstructured problems ; What if analysis , sensitivity analysis , Goal seeking Analysis and Optimizing Analysis . Overview of AI , Neural networks Fuzzy logic Systems ,Genetic Algorithms - Expert systems. UNIT IV Managing Information Technology :Managing Information Resources and technologies IS architecture and management - Centralized , Decentralized and Distributed - EDI supply chain management-CRM-ERP. UNIT V Security and Ethical Challenges : IS controls - facility control and procedural control - Risks to online operations - Denial of service, spoofing - Ethics for IS professional - social challenges of Information technology . References 1.James A O’Brian , Management Information System 2.Effy Oz , Management Information System Third Edition 3Laudon & Laudon , Management Information System Eight Edition 2.5. INTERNATIONAL BUSINESS Objective: To familiarize the students with the intricacies of international business in terms of investment, monetary systems and strategies . Unit-I The Globalisation of the world Economy -The Changing Nature of International Business. Differences in International Business
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MBA (Annual Pattern) -2011-12 -SDE Page 14 of 18 Unit: II World business environment - Political Environment -Economic Environment - Legal Environment -The Determinants of Economic Development - States in Transition. Difference in Culture: Introduction - Social Structure - Religion - Language - Education -Culture and the Workplace - Cultural Change -Cross-Cultural Literacy - Culture and competitive Advantage. Risks in international business. Unit:III The Global Trade and Investment Environment - International trade theory: Introduction - An Overview of Trade Theory - Absolute Advantage - Comparative Advantage - Heckscher - Ohlin Theory - The New Trade Theory - National Competitive Advantages - Porter’s Diamond
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  • Fall '18
  • IM Pandey
  • Management, Tata McGraw Hill

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