19781726-Building-Successful-Public-Relations-Campaigns

While doing so it is important to keep the following

Info icon This preview shows pages 4–7. Sign up to view the full content.

View Full Document Right Arrow Icon
strategy. While doing so, it is important to keep the following elements in mind: Audience Targeting - a fundamental technique in PR is targeting a specific audience for your planned communications. Select the appropriate audience before creating your message to ensure you will appeal to their interests. Press Conferences - this method allows an organization to select a specific group of journalists, analysts, or other constituents, when communicating its position on a given topic. It is assumed that the speaker will answer questions, following their speech. Press Releases - providing a written statement to the media, usually communicated via newswire to many sources. Generally, journalists quote press releases verbatim, as if they had completed an interview. Use our Press Release Template as a
Image of page 4

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
www.demandmetric.com Call a Principal Analyst: (866) 947-7744 5 guide to writing an effective press release that capture key messages, establishes credibility, and is interesting to the reader. Optimized Press Release - written communications posted on an Internet news portal. Be sure to include many carefully selected keywords so that top search sites, such as Google and Yahoo News, index your release. This medium allows you to connect with readers, rather than just journalists. E-newsletters - newsletters are an excellent way to keep in touch with customers and prospects. By having people register online for your newsletter, you can build up your email- marketing database. Investor Relations - communicating with current and potential investors is another critical dimension of public relations. Webcasts - this communication vehicle provides steaming audio and/or video content to your audience and can be viewed on their convenience. A well-developed webcast is an excellent method for generating leads and industry buzz. Speaking Engagements - positioning your key executives as experts in your industry is another effective way to add credibility to your organization. Contact industry event planners to determine which speaking engagements would be a good fit. Corporate Events & Sponsorships - sponsoring industry tradeshows, community events, or charity fundraisers, demonstrates commitment to being an industry leader. Be sure to develop a policy for this medium, to avoid under-the-radar expenditures. Analyst Relations - many industries have analyst firms who provide objective research & advisory services. Be sure to contact these firms to establish a relationship and communicate your competitive advantages.
Image of page 5
www.demandmetric.com Call a Principal Analyst: (866) 947-7744 6 Public Relations Best Practices
Image of page 6

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 7
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern