Aacsb analytic blooms apply difficulty 3 hard

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affecting her customers. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 17-02 Identify three objectives of advertising. Topic: Set Advertising Objectives 132. (p. 363) Create two appeals for a nonprofit organization whose cause you support--one informational appeal, and one emotional appeal. Answers will vary, but an informational appeal will promote what the agency does, how many people have benefited from it, etc. An emotional appeal would focus on touching peoples' feelings, maybe describing one person (or animal, if the nonprofit is related to animal protection) who benefited from the agency's work. AACSB: Analytic
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Blooms: Apply Difficulty: 3 Hard Learning Objective: 17-03 Describe the different ways that advertisers appeal to consumers. Topic: Convey the Message 133. (p. 364- 365) Assume you are the owner of a nationally-franchised pizza restaurant in a large city like New York, Chicago, or Los Angeles. Which types of media would you, use and why? Because it is part of a national franchise, the franchisor is probably doing television advertising. As one store owner, television ads would be very expensive and wasteful because no one is going to drive long distances for pizza. Logically, geographically-localized advertising including a community newspaper, outdoor, direct mail, and maybe Internet with ordering capability would be appropriate. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 17-04 Identify the various types of media. Topic: Evaluate and Select Media 134. (p. 364- 365) The author/self-publisher of a new book, The Gullah Bible (a translation of the Bible into the Gullah language), wants to advertise her book. Which media outlets would be most appropriate? Since this is a niche market product, she should use specialized media such as religious magazines and broadcasting stations. Targeted Internet advertising might be appropriate, and targeted direct mail could help promote the book. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 17-04 Identify the various types of media. Topic: Evaluate and Select Media 135. (p. 366) Which type of advertising scheduling would you recommend for your university, and why? Answers may vary but almost all universities have specific times when applicants are sought. In addition, universities also want to remain visible in the marketplace. Given these facts and the lead time it takes to admit and process new students, most universities would use a pulsing advertising schedule with peak advertising 1-2 months before application deadlines. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 17-04 Identify the various types of media. Topic: Evaluate and Select Media 136. (p. 367) Jim is reviewing the proposed assessment measures for an upcoming travel magazine campaign encouraging last-minute travel to his region. Jim knows he can measure the number of inquires they get on their website in response to the ad, but he wants to monitor external
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factors that could influence consumers' responsiveness to the campaign. What factors should he monitor?
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