4 Determinants of Buyer Power NatureCare products are priced high and caters to

4 determinants of buyer power naturecare products are

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4. Determinants of Buyer Power: NatureCare products are priced high and caters to customerswho are less price-sensitive and prioritize quality of the product. However, the customers whoare used to such products do not easily shift to low quality products (Chung, 2015). As long asthe quality of the skin care products at NatureCare are maintained the bargaining power ofbuyers is significantly low. The only threat is in the case of a new product from a well brandedcompany at a lower price is introduced in the market, which is highly unlikely given thatNatureCare has different products for different skin types.5. Determinants of Supplier Power: Since NatureCare manufactures its own products and theraw materials used for production are ecofriendly and natural, the influence of a supplier is less.Current customer profile Once the market is understood and analyzed the next key step is to identify whom we intend to sell the products to. The target market for NatureCare products is currently professional women in Australia who buy products at the online stores and the retail stores. The second target is overseas, especially Japan where the company intends to sell the same products to the same consumer sector.SWOT analysisOutline each of the business’ Strengths, Weaknesses, Opportunities and Threats in the table below.StrengthsWeaknessesHigh Quality ProductsEco friendly and Natural raw materialsare used for manufacturingHigh Brand valueHas stores both online and retailProducts developed for specific skin needsHigh priceProducts restricted to womenFew products as the products are specific to skin typesHuge competition due to low price productsOpportunitiesThreatsEntry into men’s segmentOverseas businessDevelopment of new products such as sunscreen, face wash and face packsFierce marketing from other reputed brandsIntroduction of products that are cheap and still provide acceptable quality
PESTLE Analysis Identify relevant PESTLE components and explain the business impact. Note: I’m just giving one example, you need to give examples pleasePestle Components Business ImpactPolitical Government policies favour businessPolitical environment is supportive of businessesEconomicAustralia has open, competitive and diverse market Economic environment is conducive for businessSocialWealthy target group consumers a range of possible target groupsTechnologicalDigital marketing trends Marketing communication utilises digital mrkgLegalMrkg legislation of prime importanceLegislation must be understoodEnvironmentalEnvironmental awareness and sustainabilityIncreased customer awareness about environmental sustanabilityMarketing opportunities Discuss at least three marketing opportunities for the company based on the SWOT and New ProductThe company NatureCare currently has a wide customer base in Australia that comprisesmajorly middle age and older women. The company has a brand value in Australia and hence tomeet the marketing objectives the company would have to introduce a new product that appealsthe younger generation, especially the age group of 21 to 25 while sustaining the existingcustomer base. The company can come up with a face wash that has a tan removal technology

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