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to have, thereby, offering greater support for their customers and becomingable to take advantage of more advanced marketing funnels to track progress.CONTEMPORARY APPROACHES TO MARKETING1.Not-For-Profit Organization Marketingis a type of organization thatdoes not aim for earning profit for its own. The money earnedby not-for-profit organization is allocated for pursuing the organization’sobjectives.Characteristics of a Not-For-Profit Organization2.Person Marketingentails endeavors aimed at cultivating the attention,interest and preferences of a target market toward a celebrity orauthority figure.3.Place Marketingor place branding attempts to exert a pull customersto particular areas. Place marketing is used to attract tourist andshowcase the beautiful spots in different cities, provinces, and regions.Place marketing is also used to promote sites that can be a rice choicefor putting up a business.
134.Cause Marketingis the recognition and marketingofa social issue,cause or idea to the target markets. Cause marketing increasestheawarenessof issues such as literacy, physical fitness, child obesity, andenvironmental protection, elimination of birth defects, child-abuseprevention and preventing drunk-driving.Some guidelines to consider before creating a cause marketing campaign:a.Understand marketing before a firm create a cause marketing itneeds to understand first the essential elements of marketing to itsspecific target audience.b.Support reputation causes support reputable causes if the companyis going to give large amount of money, resources or time to aphilanthropic cause. It must first do its homework. The organizationmust choose the right charity to give help to and check its everydetail.c.Maintain transparency it the firm wants consumers to join its cause,it has to make it easy and transparent for them to do so.d.Think mainstream the majority of the firm’s patron should supportthe effort of its supporting.e.Stay consistent it is better for the company if it is going to begenerous in one charity for long time to be predictable in the eyes ofthe consumers.5.Event Marketingis the sport, culture and charity activities to selectedtarget markets. It consists of different sponsors from differentcompanies to support such activities and also serves as publicawareness.External Features of Event Marketing:1.Wide range of events and local eventsevent marketingencompasses a wide range of event types.:a.Mega eventsand local events,b.Exhibitions,c.Trade shows,d.Publicity stunts,e.Themed and created events,f.Corporate entertainment,g.Award ceremonies.2.Goal oriented3.Effective promotion and communicationit is important to get themessage to the target audience clearly.

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Term
Fall
Professor
N/A
Tags
Marketing, American Marketing Association, traditional marketing

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