BSBMGT617Develop and implement a business plan Version 1 22 0 Market Analysis

Bsbmgt617develop and implement a business plan

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BSBMGT617Develop and implement a business plan Version 1 22
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0 Market Analysis Summary 4.1 Market trends The new market trends include following: Emergence of regional carriers - Business are facing towards regional areas to expand their businesses. Growing e-commerce industry - As there is growing number of online shoppers, so big ventures are moving towards e-commerce by providing online services. Newer delivery models being experienced - New strategies or models are experimented by companies to increase the revenue. 4.2 PESTT Analysis BSBMGT617Develop and implement a business plan Version 1 23 Emergence of regional carriers Growing e-commerce industry Newer delivery models being experimented
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PEST Analysis of Fast Track with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis Fast Track Parent Company Fast Track courier services Category Logistic Sector Service Industry Tagline/ Slogan Equipment you can count on, people you can trust. BSBMGT617Develop and implement a business plan Version 1 24
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USP Providing reliable community service and sound commercial performance STP Segment courier services Target Group domestic services Positioning Providing trusted services and solutions across physical and digital network PEST Analysis Political/legal 4. All areas of Fast Track must comply with the Trade Practices Act 1974. 5. The Fast Track market is deregulated and complies with the Australian Postal Corporation Act 1989 (APC Act). Economic 1. Low cash flow 2. Low turn over Technological 1. The move to electronic information from traditional letters has an ongoing downward effect on its traditional business 2. This is to facilitate new product offerings, improve logistic movements and timeliness to produce a customer focused BSBMGT617Develop and implement a business plan Version 1 25
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corporation Social Australia continues to be a globalised economy with many of its population born overseas or a wide heritage, parcel and logistic is a growing area. Australia based letter movements did drop from a high of 5.2 billion to 4.9 billion this year. Competition Competitors 1. Australia post 2. DHL 3. FedEx 4. Toll Holding BSBMGT617Develop and implement a business plan Version 1 26
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BSBMGT617Develop and implement a business plan Version 1 27
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SWOT Analysis of Australia Post with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis Fast Track Parent Company Fast Track courier services Category Logistic Sector Service Industry Tagline/ Slogan Equipment you can count on, people you can trust. USP Providing reliable community service and sound commercial performance STP Segment courier services Target Group domestic services Positioning Providing trusted services and solutions across physical and digital network SWOT Analysis Strengths 6. Owned by family 7. Trustworthy name and good reputation in courier industry.
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