Matching shaping and fitting the offer to the buyers needs including activities

Matching shaping and fitting the offer to the buyers

This preview shows page 4 - 7 out of 17 pages.

Matching: shaping and fitting the offer to the buyer’s needs, including activities such as manufacturing, grading, assembling and packaging Negotiation: Reaching an agreement on price and other terms of the offer so that ownership or possession can be transferred 4 | P a g e
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Marketing 396 Notes Final Exam Others help to fulfill the completed transactions: Physical distribution: transporting and storing goods Financing: acquiring and using funds to cover the costs of the channel work Risk taking: assuming the risks of carrying out the channel work Types of flows: Physical flow of products The flow of ownership The payment flow The information flow Promotion flow Goals of the Logistics System: Provide a targeted level of customer service at the least cost Maximize profits, not sales Major Logistics Functions Warehousing Inventory management Transportation Logistics Information management Chapter 13 Retailing All of the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use Retailer A business whose sales come primarily from retailing Shopper marketing Using in-store and advertising to extend brand equity to “the last mile” and encourage favourable in-store purchase decisions Self-service retailers Serve customers who are willing to perform their own locate-compare-select process to save time or money Limited-service retailers Provide more sales assistance because they carry more shopping goods about which customers need information Full-service retailers High-end specialty stores and first-class department stores, salespeople assist customers in every phase of the shopping process Specialty store A retail store that carries a narrow product line with a deep assortment within that line Department store A retailer organization that carries a wide variety of product lines – each line is operated as a separate department managed by special buyers or merchandiser Supermarket A large, low-cost, low-margin, high-volume, self-serve store that carries a wide variety of grocery and household products Convenience store A small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover convenience goods Superstore A store much larger than a regular supermarket that offers a large assortment of routinely purchased food products, non-food items and services 5 | P a g e
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Marketing 396 Notes Final Exam Category killers A giant specialty store that carries a very deep assortment of a particular line and is staffed by knowledgeable employees Service retailer A retailer whose product line is actually a service, including hotels, airlines, banks, universities and colleges, and many others Discount store A retail operation that sells standard merchandise at lower prices by accepting margins and selling at higher volume Off-price retailer
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