the independent and dependent variables are nominal, ordinal, or interval/ratio incharacter.]8.What is unobtrusive research? How does it differ from the other types of research that wehave studied?9.What is the difference between a sampling unit and a recording unit?How do these twoterms relate to content analysis?10. What is content analysis? When is it particularly relevant? What is a coding scheme andhow does it relate to content analysis? What are the different types of variable coding forquantitative content analysis?11. What is inter-coder reliability? Why is it important for content analysis?12. Know the general argument for Lindner’s study on the journalistic accounts of the Iraqwar.13.Be familiar with Kearney and Levine’s study of the impact of MTV’s16 and pregnantonteen childbearing.14.Be familiar with the design of the experiment we ran in class/lab as well as some of thefindings.15.What are the different sources of existing data?16.What is an ecological fallacy?17. What are the strengths and weaknesses of unobtrusive research/existing data analysis?