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tour in Hunter Valley. It is a luxurious full package to do an amazing trip of a lifetime throughout landscapes and wineries of this New South Wales region.After a market research of a new country to promote this service to, we decided to enter the French market, establishing the strategies, goals, also defining the promotion channels and the budget during 12 weeks depending our segmentation strategy.(source: ) Hunter Valley Wine Tour - New South Wales5
Marketing ObjectivesUsing the SMART principle, we are now going to define the objectives we need to achieve for the promotion of our wine tour.S - SpecificOur main objective is to successfully create and promote the wine tour in New South Wales to the French market on a 12 weeks period. The budget we have has reached $500,000 for this purpose.M - MeasurableThe first thing we need to do is to bring 10,000 potential customers to the wine tour between March and June 2021.A - AchievableOnline campaign on social medias.R - RealisticDue to the wine culture in France and the French buying power, promoting the tour there is realistic. It would also increase Australia’s tourism and recognition.T - TimelyThe budget that we have is on a 12 weeks period. During this time, the objective is to define how much money will be allocated to each section of our marketing plan.Our whole plan time is set on a 10 months period, between promotion and actual offer. Hunter Valley Wine Tour - New South Wales6
Marketing Strategy(source: ) Product/Service: Wine Tour Thing to do: 1. Enjoy outstanding meals: Hunters Quarters, Gardens Village, Harrigan’s Irish Pub... 2.Tour bus between different wineries 3.Explore wineries: Tempus Two, Miguigans, Brokenhood... 4.Hunter Valley Gardens 5.Hot air balloon flight 6.Helicopter tour 7.Drive a rally car 8.Have a gig at A Day On The GreenHere is the package…Hunter Valley Wine Tour - New South Wales7
WINE TOUR Hunter Valley Wine Tour - New South Wales8
ACCOMMODATION Hunter Valley Wine Tour - New South Wales9
ADVENTURE (sources: ) Price: $4,500 all costs included This price includes:-visa-flight-accommodation-activitiesThe pricing strategy we are taking is the penetration one. Our service targets a prestigious market with high savings to enjoy free time. But since we are not on the market yet, we lower the initial price for its launch, in order to reach a wider range of customers for the first wine tour.Hunter Valley Wine Tour - New South Wales10
Place: Hunter Valley - New South Wales The place we decided to promote is the New South Wales, more precisely in the luxurious Hunter Valley which is the birthplace of Australian wine. With over 120 reputed wineries in the Hunter, a wide range of different wines are produced and can be tested and bought - you can sip your way through the vineyards and meet the passionate winemakers.