−Ex. Mormons believe in polygamy. Polygamy = more than one spouse, polygyny = more than one wife−Ex. Amish reject mainstream ideas and have their own ideas, reject technology and consumerism. Jim Goes to College SubcultureWithin a nation many smaller groups – ethnic, regional, tribal subcultures made of people who identify closely with each other.So subculture is smaller community that distinguishes itself from larger society. −Different cities states in US may have their own unique subcultures. ●Ex. Jim, grew up in Florida his whole life, but got into university in Washington DC. Notices a lot of differences between the two. Ex. Has to parallel park, and has to pay for parking. Driving in DC not same as inFlorida, much more traffic. Culture Lag and Culture ShockCulture lagis the fact culture takes time to catch up with technological innovations, resulting in social problems. −Common in societies because material culture changes rapidly, while non-material culture resists change. −Material culture refers to physical and technological aspectsof our daily lives, like food and houses−Non-material culturedoesn’t include physical objects, like ideas/beliefs/values, which resist change. ●Examples: when cars first invented no laws to govern driving (no speed limits, lanes, etc). Very dangerous butlaws soon written to fix problem. Or invention of computers and emails. Culture Shock – feelings of disorientation, uncertainty, and even fear when they encounter unfamiliar culturepractices. Ex. Moving countries or travels to another type of life (urban to rural). −In foreign places, business conducted differently, and food completely different. −As a result of culture shock may feel homesick, lonely, etc. −Sometimes see things frowned upon in own cultureDiffusionDiffusion is the spread of an invention or discoveryfrom one place to another. Even technology and software have made a difference in how people connect with others across the globe. Can occur in many ways.78
●Ex. Capitalism, democracy and religious beliefs●Exploration, military conquest, missionary work, mass media, tourism, internet.●Ex. Food in America seen all around the world – McDonalds in Asia. Spanish is one of fastest growing languages. Or the ALS ice bucket challenge. Mass media= dissemination of information, and how it’s transmitted within a culture. Includes print media and digital media. How it’s consumed changes across cultures in each group. Can look at role it plays through society through different sociological perspectives. −According to the functionalist perspective, its main role is to provide entertainment. Also says it can act as an agent of socialization(ex. Collective experienceof watching Olympics on TV, and community building– entire internet communities) and act as an enforcer of social norms.