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MSH should complete a review to identify its internal strengths and weaknesses, as well as its external opportunities and threats, or a SWOT analysis.SWOTStrengths: Trust: The customers have come to trust our brand and the products our brands have developed. Endorsements from credible sources have increased the brand's reputation and have increased the brand's status. Understanding: Our brand targets a specific customer that not only wants the best for their dog but also wants to make a small carbon footprint. By understanding the customers' needs we can position ourselves in a position to deliver dog food that our customer base has been looking for. Social Cause: As a company that not only produces healthy options for our dogs, but we reduce greenhouse gas and bring awareness to climate change. We also sponsor pet adoptions, animal shelters for abandoned animals, and help dogs find forever homes. Weakness: Lack of presence: MSH has a focus in the USA for its revenue, but needs to establish itself inmore markets. Specifically, MSH should focus on branching to the European market and compete with Pedigree along with other brands. Expensive: MSH is at the higher price point of the market for dog food. We have made strides to lower our costs in the last year, but remain on the higher end to cover costs for using locally grown produce and products. Verity: MSH extensively focuses on dogs, but our competitors have also branched out to focus their product lines to include alternative animals giving them the ability to increase sales and product visibility.Opportunities: Growing: There is an increase in the number of families owning pets which has increased overall sales for pet products including; dog food (Kavin, 2020). Emerging Markets: Entering other markets like Europe can have upward mobility by increasing our awareness and increase sales while establishing a new customer base. Health: Being an organic vegan brand we have the opportunity to market the health benefits and the economic impact our brand represents. By working with veterinarian offices we can target dog owners whose pet is overweight or has other health conditions.
7Threats: Competition: We are a newer brand and other brands have an established customer base. We need to represent a niche in the market that interreges new customers to make the switch to our brands.The objective or the goal for the social media and digital marketing platform is to increase our prescience by 15% over the next year, 30% over the next 5 years. To reach that goal MSH can utilize search engine optimization (SEO) which allows our website to be ranked on Google and be found by customers using keywords which is why a blog and other presence on social media is important. To measure our success at hitting our targets we can use different metrics such as: -Follower count: How many people are following our social media accounts on the different platforms.