Example of a m commer ce b smart retailing c cell

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example of: A. m- commer ce. B. smart retailing. C. cell selling. D. e-tailing. E. channel expansion. M-commerce (or mobile commerce) refers to the ability to purchase products through a mobile phone. E-tailing is a broader term covering any sort of selling over the Internet. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 15-05 Describe the components of a retail strategy. Topic: Developing a Retail Strategy Using the Four Ps 100. (p. 323) Johan owns an oil-change business called Oil Only. He changes oil in cars--and that is all he does. What kind of retail business is this? A service retailer is a firm that primarily sells a service rather than merchandise. AACSB: Analytic Blooms: Understand Difficulty: 1 Easy Learning Objective: 15-04 Describe the various types of retailers. Topic: Identify Types of Retailers 101. (p. 317) What is the primary function of a stock keeping unit (SKU)?
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SKUs (stock keeping units) are used in supermarkets and some other stores to identify each unique inventory item that the store stocks. The small tag attached to a product referred to in one of the answer options is an RFID tag. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 15-04 Describe the various types of retailers. Topic: Identify Types of Retailers 102. (p. 313) Bertone's Office Supplies has decided to branch out from its existing stores. It plans to start sending out a catalog, and also to sell its products online. Bertone's is adopting: A multichannel strategy is when a company uses multiple sales channels, such as stores, catalogs, and the Internet. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 15-01 Discuss the four factors manufacturers should consider as they develop their strategy for working with retailers. Topic: Retailing and Multichannel Marketing 103. (p. 331; Ethical and Societal Dilemma 15.1) In the United States, companies using email marketing must provide a way for individuals to __________ email lists; in the European Union, companies may send email only to those individuals who chose to __________ email lists. A. opt out of; opt in to B. opt in to; opt out of C. opt out of; opt through D. opt through; opt in to E. opt in to; opt through
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To "opt out of" an email list means that you are asking the company to remove your name from the list. To "opt in to" an email list means that you are asking to be added to the list. In the US, firms are allowed to email individuals without their prior permission, but must provide a way to opt out. In the European Union, firms may not email individuals unless these individuals first opt in to the email list.
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  • Fall '12
  • Chris
  • d., E., Multichannel Marketing

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