Secondary data consists of information athat already

25. Secondary data consists of information ________.
a.that already exists somewhere and is outdated
b.that does not currently exist in an organized form
c.that already exists somewhere and was collected for another purpose
d.used by competitors

e.that the researcher can obtain through surveys and observation
(c; p. 103; Easy) {AACSB: Communication}
26. Information collected from online databases on the Internet is an example
________ data.
of
27. Which form of data below can usually be obtained more quickly and at a lower cost than
the others?
28. Secondary data are ________. 29.
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Your assistant wants to use secondary data exclusively for the current research
project. You advise him that the use of secondary data has some potential problems. Which of the
following is not one of them?
a.It may not exist.
b.It may not be relevant
c.It may not be useable.
d.It is generally more expensive to obtain than primary data
e.It may not be current.
(d; p. 104; Moderate)
30. For primary data to be useful to marketers, it must be relevant, current, unbiased,
and ________.

(b; p. 105; Moderate)
31. Which method could a marketing researcher use to obtain information that people are
unwilling or unable to provide?
32. Ethnographic research ________. 33. Survey research, though used to obtain many kinds of information in a variety of
situations, is best suited for gathering ________ information.
a.personal
b.preference
c.attitudinal
d.descriptive
e.exploratory
(d; p. 106; Moderate) {AACSB: Communication}