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Secondary data consists of information athat already

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25.Secondary data consists of information ________.a.that already exists somewhere and is outdatedb.that does not currently exist in an organized formc.that already exists somewhere and was collected for another purposed.used by competitors
e.that the researcher can obtain through surveys and observation(c; p. 103; Easy) {AACSB: Communication}26.Information collected fromonlinedatabasesonthe Internetisanexample________ data.of
27.Which form of data below can usually be obtained more quickly and at a lower cost thanthe others?
28.Secondary data are ________.
29.Page BreakYour assistant wants to use secondary data exclusively for the current researchproject. You advise him that the use of secondary data has some potential problems. Which of thefollowing is not one of them?a.It may not exist.b.It may not be relevantc.It may not be useable.d.It is generally more expensive to obtain than primary datae.It may not be current.(d; p. 104; Moderate)
30.For primary data to be useful to marketers, it must be relevant, current, unbiased,and ________.
(b; p. 105; Moderate)31.Which method could a marketing researcher use to obtain information that people areunwilling or unable to provide?
32.Ethnographic research ________.
33.Survey research, though used to obtain many kinds of information in a variety ofsituations, is best suited for gathering ________ information.a.personalb.preferencec.attitudinald.descriptivee.exploratory(d; p. 106; Moderate) {AACSB: Communication}

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Term
Fall
Professor
NoProfessor
Tags
Marketing, researcher

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