large amounts of data that can be processed in a short time with the use of compilers and from multiple sources. The machine learning will have the capabilities of having an analysis of the competitors and will aid in the development of effectiveness and the best approaches in which consumers can have their decisions change in the long run. The best approaches can be made on the processed data on the ways in which customers can be satisfied in the purchases and the decisions that they will make. Apart from the monetary gains that will be achieved, there will be connections and interactions that can be made with the customers for an ease of management of products that are produced (Chaffey, 2012). Marketers have tried in making processes and trying to predict the future for the next big trend which is to the clients or the brands that they produce. The questions on how they can turn their clients to be a big market are the issue that is made to
DIGITAL MARKETING 19 be discovered by the marketers in the long run. Retail questions are made to be a reality in such a way that there should be an advancement of the necessary approaches so as to have better customers. The trends that will change marketing are based on the top innovators in marketing and advertising. The center of marketing will all be based on the mobile. The evolution of the mobile phones is one of the factors that has the leading influence in the market. The focus is shifting to smaller screens that will have the chance of striking stronger relationships with customers by having the power of the mobile. Transparency will be a core factor that will determine the brand and customer relationships (Mackey, 2013). Customers have the chance of seeking engagements from brands which will yield the customers becoming more demanding for transparency. The real brand will have rewarding achievements for the customers where brands that are still dragging for the dealings with transparency will not have a great future. Good content will not have the chance of slowing down. The visual content together with the written will be the dominating fact in the marketing world. There will be the application of models which will be aimed at the speeding up of the overall process of marketing the brands to the customers. There are high chances that the user generated content will suppress the brand content. This fact implies that the power of the customers will be more than that of the marketers. The responses that the customers will be making will have the ability to make the brand popular or unpopular. There should be a positive impact that is made by the brands positively where the popular trend will be the creation of brands between the consumers and marketers (Wertime, 2011). The internet will be based on social. The marketing discipline will be the core of marketing discipline. Most of the brands will have their marketing efforts changed to the social
DIGITAL MARKETING 20 channels which will have full potential in delivering the best to the customers and having an influence in their decisions and brand uses.
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