Large amounts of data that can be processed in a

large amounts of data that can be processed in a short time with the use of compilers and from
multiple sources. The machine learning will have the capabilities of having an analysis of the
competitors and will aid in the development of effectiveness and the best approaches in which
consumers can have their decisions change in the long run. The best approaches can be made on
the processed data on the ways in which customers can be satisfied in the purchases and the
decisions that they will make. Apart from the monetary gains that will be achieved, there will be
connections and interactions that can be made with the customers for an ease of management of
products that are produced (Chaffey, 2012). Marketers have tried in making processes and trying
to predict the future for the next big trend which is to the clients or the brands that they produce.
The questions on how they can turn their clients to be a big market are the issue that is made to

DIGITAL MARKETING
19
be discovered by the marketers in the long run. Retail questions are made to be a reality in such a
way that there should be an advancement of the necessary approaches so as to have better
customers. The trends that will change marketing are based on the top innovators in marketing
and advertising.
The center of marketing will all be based on the mobile. The evolution of the mobile
phones is one of the factors that has the leading influence in the market. The focus is shifting to
smaller screens that will have the chance of striking stronger relationships with customers by
having the power of the mobile. Transparency will be a core factor that will determine the brand
and customer relationships (Mackey, 2013). Customers have the chance of seeking engagements
from brands which will yield the customers becoming more demanding for transparency. The
real brand will have rewarding achievements for the customers where brands that are still
dragging for the dealings with transparency will not have a great future. Good content will not
have the chance of slowing down. The visual content together with the written will be the
dominating fact in the marketing world. There will be the application of models which will be
aimed at the speeding up of the overall process of marketing the brands to the customers.
There are high chances that the user generated content will suppress the brand content.
This fact implies that the power of the customers will be more than that of the marketers. The
responses that the customers will be making will have the ability to make the brand popular or
unpopular. There should be a positive impact that is made by the brands positively where the
popular trend will be the creation of brands between the consumers and marketers (Wertime,
2011). The internet will be based on social. The marketing discipline will be the core of
marketing discipline. Most of the brands will have their marketing efforts changed to the social

DIGITAL MARKETING
20
channels which will have full potential in delivering the best to the customers and having an
influence in their decisions and brand uses.