One of my biggest competitors is going to be smart

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One of my biggest competitors is going to be Smart Style. The reason for this is that they are conveniently located in our local Wal-Mart so they see more potential customers a day. Now although they do have relatively decent prices such as a full color and cut is only $65.97 this again does not include styling. (SmartStyle) My pricing maybe a little more about $80.00 for the full color, cut and style but in our area this salon does not have a good reputation. It is known for stylist there that do not do a very good job. Another one of my competitors would be Super Cuts. Unfortunately I was unable to get any pricing info but from my past experience with them for a full color and cut it cost me $75.00. Again this was not including the style. With comparing my products and services to my competitors I would say we are a lot different. My clients will get to help pick the music they want. They will get drink choices from the bar we have in the salon. And we offer full pampering services. We want our clients to leave all their stress at the door when they come.
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References: Bayley, Leann. “The Ultimate Guide to Getting Cool-Girl Grey Hair” (Glamour Magazine) 18 April 2018
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Smart Style. - walmart-2013-haircuts-2178.html
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  • Winter '15
  • Carmen
  • Want, hair salon, Blond, Kristi Strout

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Christopher Reinemann
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