5 Market share targets and competition plans can be tailored to different

5 market share targets and competition plans can be

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5. Market share targets and competition plans can be tailored to different consumers - Ford’s product strategy led to drawbacks , which includes the inability to buy common parts for the vehicles, the inability to share development costs, and the inability to use European plants to make cars for the United States, or vice versa. These drawbacks resulted in high costs to manufacture cars. It takes them more time to get the vehicle to market, including analyzing the market separately and
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developing unique marketing and advertising strategies. 2. What global developments forced Ford to rethink its historic strategy? - The global development that forced Ford to rethink its historic strategy was the financial crisis of 2008-2009 that rocked the world’s automobile industry. Ford needed to get its costs under control , so it resulted in the “ One Ford ” strategy created by Mark Fields and implemented by Alan Mulally. The plan aims to create a handful of car platforms that Ford can use everywhere in the world. - Moreover, Ford believe the customer requirements are going to be more alike around the world, and that what they want in a car is the same in China and India as it is in Germany or the United States. Customers in disparate markets were already showing preferences for the same attributes in cars: safety, technology, fuel efficiency and appearance . - The global network innovation also makes it easy for consumers to compare the characteristics of each country's cars to determine their own preferences. The localized products are no longer so competitive. Therefore, we believe it is time for a company that had been burdened by the weight of its own complexity for years to rethink its historic strategy and take "One Ford" as a significant step forward.
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  • Fall '19
  • 蔡振義

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