Consequently, the organizations are keenly interested to plan and formulate effective marketing strategies.
Current and future trends in travel and tourism marketing
The role and responsibilities of the marketing function The preliminary role of the marketing function is to recognize the target market and untapped customer segment. Conduct effective market research in accordance to the objectives of the company. Classify the target market, where the entity will penetrate or diversify the product.
The role and responsibilities of the marketing function Aid the organization to acquire competitive advantage over the rivals. Evaluate the customer feedback to identify the issues in the company offerings (Al Muala and Al Qurneh, 2012).
The role and responsibilities of the marketing function in context with TUI In context with TUI, marketing activities intend to communicate and promote the offerings to the clients. Besides, the marketing strategies of the brand inform the customers about their milestones and achievements for greater credibility. It promotes the CSR activities accomplished by the brand to enhance the image of the organization (Camilleri, 2018).
Marketing influences over other functional departments of TUI Camilleri (2018) explicated that marketing results and activities are not limited to one domain of the corporate, rather impacts and influences the other functional department of the firm. For instance, for successful implementation of marketing strategies and techniques, it requires financial support thereby impacting the finance team of the company.
- Summer '20
- Marketing, TUI Group