Respect the confidentiality of information acquired in the course of business

Respect the confidentiality of information acquired

This preview shows page 4 - 7 out of 8 pages.

Respect the confidentiality of information acquired in the course of business except when authorized or otherwise legally obligated to disclose the information. It should not be used for personal advantage To promote ethical behavior among our associates. Adhere to and promote this Code of Ethics.
Image of page 4
HOW ETHICS PLAY FNCTIONS IN MARKETING? Advertising ethics is an area of applied ethics which deals with the good values behind the operation and rule of marketing . Some areas of marketing ethics (ethics of upgrade and promotion ) edge with media ethics . Markets present a clash of interest between various players. There is competition for resources, customers and price etc, which breeds ground for activities that may not get ethical sanctions. A certain code of conduct, policies and practices called ethics are required to manage markets and marketing. Marketing is the heart of all businesses and all other functions depend upon the same for keeping the business moving. It is one business function that cooperates the most with markets, in fact markets are meant to sell and they exist only when they sell! In such a scenario there are bound to be multiple players and a clash is inevitable. Such clash leads to malpractices like hoarding, price competitions, brand wars and use of unfair tactics, which is precisely where marketing ethics come into play. Purely put, ethics means principle or values by which marketing ought to be conducted in the market place. Logically also when there are huge number of transactions involved, a certain code or guiding principles are required to ensure that operations and industry cheapness is fair and beneficial to the end user. There are different viewpoints or schools of thought for ethics in marketing, one is the political viewpoint and the other is the deal absorbed.
Image of page 5
Climax any five organizations, where every action is done under the umbrella of ethics? Aimed at many companies, it’s not enough to make money and satisfy customers. These companies often go the extra mile to give a little something back to their employees, the community, and the world at large. They’ve developed solid reputations for going out and doing some good, turning their success into an chance to support others.
Image of page 6
Image of page 7

You've reached the end of your free preview.

Want to read all 8 pages?

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes
A+ icon
Ask Expert Tutors