7 This study is highly recommended to teachers or professors to provide an

7 this study is highly recommended to teachers or

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entrepreneurs will learn more about how to deal with their merchandise. 7. This study is highly recommended to teachers or professors to provide an accurate data when it comes to teaching students about branding apparels to help guide the students’ development in the subject of branding. 8. It is suggested by the researchers to the institute that they need to promote how and what brand to trust. Branding is not as simple as it looks, and many others are out there, trying to imitate the trend as of late. The researchers highly recommend that the institute try and consider on how branding can affect a consumer and a producer. 29
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REFERENCES Brown S., Blackmon K. (2005). Aligning manufacturing strategy and business-level-competitive strategy in new environments: the case for strategic resonance. Journal of Management Studies. Dirisu J., et.al (2013). Product Differentiation: A tool of Competitive Advantage and Optimal Organizational Performance. European Scientific Journal, vol. 9 (No. 34). Edmond (2009). Luxury Fashion Branding: Literature Review, Research Trends, and Research Agenda. Retrieved from c1.pdf? SGWID=0-0-45-1439904-p176394329.\ Ferell (2012). Importance of Competitive Advantage: A brief Literature Review. advantage-a-brief-literature-review/amp/ Grundy, T. (2007). Strategy as Simplicity—Rediscovering the Essence of Management. Strategic Change , 7(8), pp. 459-468. Hawkins, D & Mothersbaugh, D (2010). Consumer Behavior. Building Marketing Strategy. Eleventh Edition . McGraw Hill Irwin. Ko And Megehee (2012). Luxury Fashion Branding: Literature Review, Research Trends, And Research Agenda. c1.pdf? SGWID=0-0-45-1439904-p176394329 . 30
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Martin Hingley , Valeria Sodano , Adam Lindgreen , (2008) "Differentiation strategies in vertical channels: A case study from the market for fresh produce", British Food Journal , Vol. 110 Issue: 1, pp.42-61, Mittal, B. (2006). I, me and mine: how products became consumers extended selves. International Journal of Basics and Applied Sciences , 5. p. 550-562. DOI: 10.1002/cb.202. Peter, P., & Olson, C. (2008). Consumer Behavior and Marketing Strategy, (8th ed.). New York: McGraw-Hill Companies Inc . Peteraf & Barney (2003). Leveraging Product Innovation to Gain Competitive Advantage: A Survey of Impact Of Innovation On Customer Satisfaction And Brand Loyalty Among Samsung Hand Phones Users In Malaysia. Advantage Schiffman, G. & Kanuk, L. (2007). Consumer Behavior: 9th ed. New Jersey, NJ: Prentice Hall Inc. Solomon, M. Bamossy, G. Askegaard & S. Hogg, M. (2010). Consumer Behavior: A European Perspective, Fourth Edition. Prentice Hall. Spencer, X. S.,Joiner, A. T., and Salmon, S. (2009). Differentiation Strategy, Performance Measurement Systems, and Organizational Performance: Evidence from Australia.
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