This recognition has significant value to existing

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This recognition has significant value to existing companies along with their reputations. Existing companies have a great opportunity to use market recognition and their current customer base to ―jump start‖ the e -business. Activity 3: George complains that his website is not easy to find by using search engines such as Google, MSN, and Yahoo; in other words, it ranks very low on searches. What is the solution to this problem?
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The model answer is the following: search engine optimization (SEO) You tell George that the search engines use technology to scan the World Wide Web to create large indexes based on key words, phrases, and other content. These indexes and searches are governed by complex mathematics and logic. SEO is the process of analyzing this logic so that web pages can be written and formatted to rank high on searches. Activity 4: What are the three components that need to be optimized in the search engine optimization process? The model answer is the following: The three components are 1. selection of key words 2. placement of text on a web page 3. the use of imbedded markers called meta tags Activity 5: What else can George do to ensure his website ranks higher on searches besides optimizing the search engine? A. He can pay certain search engines so that his site will consistently rank higher in searches than others. B. He can advertise his website in the local newspaper. C. He can change the inventory to make the items he sells more attractive to customers. The model answer is the following: A. He can pay certain search engines so that his site will consistently rank higher in searches than others. It is possible to pay some search engines so that your site will consistently rank higher in searches than others. Reference Search engine optimization tips. (n.d.). Retrieved February 3, 2006, from Microsoft Small Business Center Web site: Article Article: E-Commerce Strategies Introduction In a very short time, e-commerce has become an integral element of the global economy. Internet marketing, a major element of e-commerce, involves the use of e-mail and Web site technology to carry out marketing strategies in new ways to reach new target markets. An important characteristic of Internet marketing is the marketer's personalization of the sales effort, through visual, textual, and interactive appeals. There are two target markets in Internet marketing: consumers and business buyers.
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Internet Marketing Internet marketing provides a way to extend the marketing programs of both consumer-oriented and business-oriented providers of goods and services to new target markets. The consumer Internet marketplace is characterized by shoppers who are more impulsive, who need answers in a hurry, yet have the patience to sift through a sometimes-bewildering array of product or service alternatives.
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