The tendency of the respondents to give answers that

15. The tendency of the respondents to give answers that may not be accurate but that may be desirable
from a social standpoint is called ________.
A) interviewer bias
B) social desirability
C) nonresponse error
D) response rate
E) the fundamental attribution error
16. ________ is defined as the error due to the interviewer's failure to follow the correct interviewing
procedures.
17. A large and nationally representative sample of households who have agreed to periodically
participate in mail questionnaires, product tests, and telephone surveys are called ________.
18. ________ is the bias that arises when actual respondents differ from those who refuse to participate in
ways that affect the survey results.
19. A(n) ________ is sent to only those respondents who complete the survey.
A) promised incentive
B) observed incentive
C) prepaid incentive
D) virtual incentive
E) completion incentive

20. Which of the following is a disadvantage of observational data?