Regarding sales forecasting a marketing managers

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108.Regarding sales forecasting: A. marketing managers usually develop their own national income and industry forecasts. B. trend extension cannot be used when past sales have varied. C. the final step should be to develop an industry sales forecast. D. trend extension assumes that past conditions will continue unchanged into the future. E. only one forecasting method should be used because different techniques give different forecasts. 109.Relying on trend extension approaches for forecasting sales is a lot like going down a river in a canoe and steering the canoe A. with help from radar equipment that detects obstacles before you get close to them. B. only when you encounter a waterfall. C. by looking backwards up the river. D. based on a detailed map of the river someone else has drawn. E. based on directions from others in the canoe who are looking ahead for rapids. 110.The weakness of the trend extension method is that it 111.For which of the following products would trend extension probably be MOST suitable for sales forecasting?
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