16.Why is a positive attitude towards receiving customerfeedback and related information necessary?Answer: Customer feedback is important because it provides insightswhich can be used to improve your products, services or staff interaction.Measuring customer satisfaction helps you determine whether yourproduct or service meets or exceeds customer expectations. Thesecan be done in person, via email, via the phone or even inside awebsite or mobile app. Using rating-based questions when you aremeasuring customer satisfaction will help you track and monitorhow happy (or unhappy) your customers are. After all, if you don’task you won’t know.It offers the best way to measure customersatisfactionImproving the customer experience should be the main reason yougather customer feedback. Offering an amazing experience thatkeeps your customers coming back and referring their friends toyou is the best way you can stand out from your competition.To create a pleasing experience, you need to ask your customerswhat they want and use that insight to create a consistent,personalised experience. If you can create an experience which isbetter than your competitors, clients will remain loyal and ignoretempting competitive offers.It provides insight to create a better customerexperienceCustomer feedback offers a direct line of communication with yourcustomer so you can determine if they are not happy with theproduct or service you are delivering before you lose theirbusiness. After all is it very difficult to change something about aservice, when you have no idea there is an issue in the first place!A happy customer is a retained customer. By requesting customerfeedback regularly, you can ensure you keep the finger on thepulse. If a customer becomes frustrated they may cancel theircontract or stop doing business with you. By listening to yourunhappy customers, you can use the feedback to ensure allcustomers have a better experience and continue wanting to dobusiness with you.It can help improve customer retentionCustomer feedback shouldn’t be an exercise put at the bottom of