Description of Proposed Business The description of the proposed business will provide a brief description of the business including the motivation behind starting the business, what benefits it provides and what it does uniquely that will make it successful in the current market (Exploring Business, 2016, pg. 215). This section will discuss how the company will bake nothing but cookies and plans to sell them to college students. Industry Analysis The industry analysis should discuss the company’s competitors. It should detail what the company will do to set it apart from the competitors (U.S. Small Business Administration, n.d.). 2
COOKIE CONUNDRUM The company should disclose that there are six bakeries within walking distance of the college. To set the company apart from the competitors it should be noted in this area that the cookies will be made with only fresh ingredients and delivered fresh for the low cost of only $1. Mission Statement and Core Values Here the company discusses values, goals and business purpose. The purpose of this business is to make the best cookies on campus and deliver them fresh. The company values integrity, consideration of others and quality.
- Fall '16
- Business, Small Business Management