Professional players hired standardized rules and

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» Professional players hired – Standardized rules and organized professional league established in 1863 in UK marks formal transition from folk sport to popular sport. Diffusion of Sports: World Cup Soccer
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Key Issue 2: Where are folk and Popular Material Culture Distributed? • Folk and Popular Material Culture – Include: • Clothing • Food • Shelter – Diffusion • Folk material culture diffuses slowly through process of migration. • Popular material culture diffuses rapidly. – Access determined by having sufficient income to embrace it. • Folk and Popular Clothing – Folk Clothing Preferences • Style of clothing worn in response to distinctive agricultural practices and climatic conditions – Ex. » Folk custom in the Netherlands to wear wooden shoes because of practical uses in wet climates. » Fur-lined boots protect against cold in arctic climates. – Popular Clothing Preferences • Style of clothing generally reflects occupation and income rather than particular environment. – Ex. » Business suits worn by professionals » Designer clothes worn by the affluent
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