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seek packages that will give extra benefits especially in speed andinternet data.Level II: Actual ProductLevel two is about translating the list of core product benefits into a product that people will buy. There may be competitor products offering the same benefits so the aim at this stage is to design a product that will persuade people to purchase the product. These are involving deciding onthe quality level, product and service features, styling, branding and packaging.Level III: Augmented Product18
Level three involves deciding the additional non tangible benefits that aproduct can offer. Competition at this level is based around after salesservice, help lines, warranties, and free or cheap delivery. In other words itis things that the product does not do but customers may find themuseful. Non tangible benefits such as product warranties offer customerspeace of mind and demonstrate the manufacturer has faith in the qualityof its product. In fact the ubiquitous uses of some augmented benefitshave turn some level three benefits into a customer expectation.19
ii-List of product and/ or service that they provide4G.In April 2016, the Celcom CEO told Malaysian Wirelessthat both Ericssonand Huawei would build the Celcom 4G network in Klang Valley from 2016till 2020. As for other states, Ericsson would build the 4G network in Sabah& Sarawak, Kelantan, Terengganu, and Pahang. Huawei would focus inPenang, Perlis, Perak, and Johor.20