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Ivan Chu: Chief Executive of Cathay Pacific since March 2014; Chairman of Hong Kong Dragon Airlines Limited; Director of John Swire & Sons (H.K.) Limited and Swire Pacific LimitedRupert Hogg: Director and Chief Operating Officer of Cathay Pacific since March 2014; Director Cargo in September 2008Simon Large: Director Cargo since August 2015 and is responsible for all aspects of the Group’s cargo business worldwide, including operations, marketing and sales. He joined the Swire group in 1991 and in addition to working for Cathay Pacific has held senior positions with Hong Kong Air Cargo Terminals Ltd Organizational chart(“Governance of sustainability - Cathay pacific sustainable development report 2011,” n.d.)Vision and Mission Statements5
CATHAY PACIFIC CARGOCathay Pacific’s vision is to be the world’s best airline. The company believes in being the best in the aviation industry and always striving to excel in everything they do. It also strongly believes in making their customers happy by serving them with a dynamic and outstanding team that provides the highest quality service.Cathay Pacific’s key missions includes:Consistently delivering Service Straight From The HeartGrowing a winning teamPutting safety firstThe provision of outstanding products and servicesThe Provision of superior financial returnsBeing a socially and environmentally responsible companySupporting Hong KongResourcesVehicles and employeesThe aviation industry weathered through a period of difficult time during the early 1990s. It was during this period of difficult time that the company decided to change the green and while striped livery to the distinctive Asian “brushstroke” image, representing the dynamic cooperation image with positive attitude during the down time. (Cathay Pacific, 2010) Cathay Pacific had assembled a relatively young fleet of aircraft by the mid-1990s,, while their replacement program involved orders and options for US$9 billion in new aircraft – all of which were to create a fleet that is younger and quieter.Cathay Pacific and its subsidiaries and associates employ over 20,000 staff in Hong Kong and have a global employee headcount of 32,900. Key facilities and equipment6
CATHAY PACIFIC CARGOOn 18 March 2008, Airport Authority Hong Kong (HKAA) awarded Cathay Pacific Services Ltd (CPSL), a wholly owned subsidiary, a non-exclusive 20-year franchise to invest in, design, construct and operate a new air cargo terminal at Hong Kong International Airport (HKIA), to be built in the cargo area at the airport, close to the existing cargo servicing facilities, with a site area of approximately 10 hectares. The new terminal which was eventually named Cathay Pacific Cargo Terminal (CPCT) would be operated by Cathay Pacific Services Limited, and is designed to handle cargo capacity of 2.6 million tonnes per annum and is forecasted to rake in about HK$5.9 billion investment. The CPCT occupies a land area of about 11 hectares and is equipped with state-of-the-art materials handling system.