When is discounting used to set prices when

This preview shows page 12 - 15 out of 84 pages.

34. When is discounting used to set prices? When attempting to stimulate sales When odd-even psychological pricing is not successful When conducting a break-even analysis When a price-skimming strategy is used When profit margins are too low
Difficulty: 2 QuestionID: 13-1-34 Page-Reference: 312 Skill: Comprehension Objective: 13.2 Answer: When attempting to stimulate sales 35. Searchmont Ski Resort was finding that spring was a particularly slow time for chalet rentals. In order to increase the occupancy rate, Searchmont implemented a(n)
Difficulty: 2 QuestionID: 13-1-35 Page-Reference: 312 Skill: Comprehension Objective: 13.2 Answer: seasonal discount. 36. Promotion seeks to accomplish all of the following with potential customers except
Difficulty: 2 QuestionID: 13-1-36 Page-Reference: 312 Skill: Comprehension Objective: 13.3 Answer: persuade them to dislike all other competitors' products.
37. When Burger King tells you about a new restaurant that it is opening near you, it is attempting to fulfill which promotional objective?
Difficulty: 2 QuestionID: 13-1-37 Page-Reference: 312 Skill: Knowledge Objective: 13.3 Answer: Communicate information 38. What is the ultimate objective of any type of promotion? Image enhancement Creative selling To increase sales To advertise To increase consumer knowledge of the product
Difficulty: 2 QuestionID: 13-1-38 Page-Reference: 312 Skill: Knowledge Objective: 13.3 Answer: To increase sales 39. A ________ strategy is a promotional strategy designed to encourage wholesalers and retailers to market those products to the consumer.
Difficulty: 1 QuestionID: 13-1-39 Page-Reference: 312 Skill: Knowledge Objective: 13.3 Answer: push
40. Mega Computer, a computer manufacturer, is using direct mail to send 10 percent off coupons to its list of potential customers. This strategy is called a ________ strategy.
Difficulty: 2 QuestionID: 13-1-40 Page-Reference: 313 Skill: Comprehension Objective: 13.3 Answer: pull

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture