Family roles statutes personal age life cycle stage

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Family Roles & Statutes Personal Age & life-cycle stage Occupation Economic Circumstances Personality & self-concept Psychological Motivation Perception Learning Beliefs and attitudes Buying Decision Inter-factor combinations filter different patterns of consumption behavior (as shown by the arrows). As a result, different consumption behaviors can stem from variations within the cultural structure in combination with the cross-sections of the other interlocking structures. Utility & Behavioral Factors
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In Economics, Utility is the technical term for satisfaction. There is a functional relationship between utility and consumption. This functional relationship assumes 2 forms and is quantitatively defined as follows: TU is expressed as a function of Q (Consumption) MU* = __(TU) = *Satisfaction from an additional unit of consumption. Q Legend: TU = Total Utility MU = Marginal Utility Q = Quantity = Change The Utility Function
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