Unsolicited products article 16 advertisements should

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Unsolicited products Article 16 Advertisements should not be used to introduce or support the practice whereby unsolicited products are sent to persons who are required, or given the impression that they are obliged to accept and pay for these products (inertia selling). Claimed Results Article 17 Claims as to energy savings, performance, safety, efficacy, results, etc. which will be obtained by or realised from a particular product or service should be based on recent and competent scientific, engineering or other objective data.
International Advertising and Propaganda (MAC 424) 120 Layout and Illustrations Article 18 The composition and layout of advertisements should be such as to minimise the possibility of misunderstanding by the reader. For example, prices, illustrations, or descriptions should not be so placed in an advertisement as to give the impression that the price or terms of featured merchandise apply to other merchandise in the advertisement when such is not the fact. An advertisement should not be used which features merchandise at a price or terms boldly displayed, together with illustrations of higher-priced merchandise, so arranged as to give the impression that the lower price or more favourable terms apply to the other merchandise, when such is not the fact. Asterisks and Abbreviations Article 19 An asterisk may be used to impart additional information about a word or term which is not in itself inherently deceptive. The asterisk or other reference symbol should not be used as a means of contradicting or substantially changing the meaning of any advertising statement. Information referenced by asterisks should be clearly and prominently disclosed. Commonly known abbreviations may be used in advertising. However, abbreviations not generally known to or understood by the general public should be avoided. Environmental behaviour Article 20 Advertisements should not appear to approve or encourage actions which contravene the law, self-regulating codes or generally accepted standards of environmentally responsible behaviour. Responsibility Article 21 1. Responsibility for the observance of the rules of conduct laid down in the Code rests with the advertiser, the advertising practitioner or agency, and the publisher, media owner or contractor. a. Advertisers should take the overall responsibility for their advertising. b. Advertising practitioners or agencies should exercise every care in the preparation of advertisements and should operate in such a way as to enable advertisers to fulfil their responsibilities.
International Advertising and Propaganda (MAC 424) 121 c. Publishers, medium-owners or contractors, who publish, transmit or distribute advertisements should exercise due care in the acceptance of advertisements and their presentation to the public.

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