Strategic Business Planning.edited.docx

Finally the why component of the mission statement

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expectations. Finally, the "Why" component of the mission statement reveals that the company's endeavors are aimed at enhancing a positive brand image and demonstrating responsible leadership. Wafken’s Strategic Business Model The process of creating a strategic business model not only requires that business organizations complete realistic business plans, determine the type of product to offer, and map out how the business would create ongoing value for consumers. Besides, creating a strategic business model demands that companies identify a specific target market, establish sustainable business processes, identify essential business resources, develop strong value propositions, determine and engage key business partners, create demand generation synergies, and be open to
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STRATEGIC BUSINESS PLANNING 3 innovation ( Rosemann & vom Brocke, 2015; Massa, Tucci, & Afuah, 2017 ). Applying these business philosophies to Wafken Company’s strategy business model, the company targets global sportsmen and sportswomen, especially athletes. The company’s business operations include designing, developing, marketing, and selling a diversified line of products and services that facilitate running, footballing, basketballing, training, and other action sports activities. The
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  • Spring '16
  • Management, Business process modeling, Wafken Company

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