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188. Best Sound, Inc. placed a full-page color ad in Car Talk magazine--stressing the better sound available with its car stereo product as compared to similarly priced products--to try to affect its target market's future buying decisions. This is an example of: A. reminder advertising.B. pioneering advertising.C. direct competitive advertising.D. institutional advertising.E. indirect competitive advertising.189. Sears advertises its "DieHard" auto batteries as "even better than your original battery." The ads tell possible customers to get a DieHard at their Sears auto center the next time they need one. This is an example of 190. Competitive advertising which makes specific brand comparisons--using actual names--is ______________ advertising.
Chapter 16 - Advertising, Publicity, and Sales Promotion191. Nissan's Altima advertises the performance of its new luxury sedan by showing it side-by-side with competing brands, like Lexus and BMW. This is: 192. In its ads, Clorox touts the effectiveness of its Disinfecting Wipes by claiming that they disinfect better than those made by Windex, a competing brand. This is: A. reminder advertising.B. comparative advertising.C. selective advertising.D. institutional advertising.E. primary advertising.193. In its ads, General Mills highlights the advantages of its Milk 'n Cereal breakfast bars over Kellogg's breakfast bars. This is: 194. An ad for Toyota's lowest priced truck claimed that it "is tougher, gives better mileage, and costs less that any other truck"--and specifically named the directly competitive trucks. This is: 16-35
Chapter 16 - Advertising, Publicity, and Sales Promotion195. "Comparative advertising":