oThis can lead to discrimination Discrimination: oBehavior toward a person or group based solely on membership in a particular group, class or category Recall: Stereotypes and Prejudice Improving intercultural comm (accommodation, etc.): Be mindful: oAware of your behavior and others behavior oIntercultural sensitivity: Mindfulness of behaviors that may offend others Learn about other cultures Overcome intergroup biases: oIntergroup contact theory: Interaction between members of different social groups generates a possibility for more positive attitudes to emerge oProblemBehavioral affirmation: Seeing or hearing what we want to see or hear Think teens are lazy then regardless of how hard one studies you don’t see the effort oBehavioral confirmation: We act in a way that makesour expectations about a group come true Accommodate appropriately: oAccommodation: Adjusting your language and style of speaking toward the people with whom you are communicating oConvergence: When speakers shift their language or nonverbal behaviors towardeach other’s way of communicatingTypically to gain approval oOveraccommodate: Do not do this Going too far in changing your language that it comes off as a stereotypical notion or incorrect Practice your skills
PUBLIC COMMUNICATION & PERSUASION Lecture: Effective style (public speaking): Public Communication: oOne speaker (or panel) to an audience (FtF w/ a distance) oWhat makes speaking effective?What tools the speaker uses to make the audience feel a certain way Ex: What goes wrong?oBridget Jones stuttering, mic doesn’t workoMust know your audience oName audience thinks she forgot his name StyleAND substanceare important Effective Style:oAppears “natural” oReinforces (not distracts from) message oIs varied (not monotonous) oDemonstrates immediacy connects on a closer/personal level Wedding: welcomes each family What helps? oPreparation & Rehearsal! oEffective notes Effective Substance: oThe right message… Delivered by the right source… To the right audience…Message characteristics (emotional appeals, evidence, consensus need, etc.): Use of evidence (supporting arguments) oFactual statements, statistics or study findings oExamples or personal testimonials Personal stories about how a product benefit their livesoSayings/Quotations oAnalogies or metaphors One-sided or Two-sided Arguments? Present own side only, or present both and attack opposing view?oOne-sided better if: Audience agrees /leaning toward you already Not much controversyLow familiarity with issue
oTwo-sided better if: Audience disagreesControversialHigh familiarityPersuasion Strategies: oAppeals to positive emotion Vivid messages designed to arouse good feelings Ex: Using humor to generate amusement/mirth, used nostalgic images to generate
You've reached the end of your free preview.
Want to read all 23 pages?
- Fall '07
- Intercultural Communication, ex