Topic how firms develop new products 90 p 239 golf

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Topic: How Firms Develop New Products 90. (p. 239) Golf ball manufacturers use "Iron Mike," a machine that swings a golf club at a constant velocity, to test the distance for new golf ball designs. When using Iron Mike, the manufacturers are engaged in: A. concept testing. B. market testing. C. premarket tests. D. product development. E. alpha testing. The "Iron Mike" is a form of alpha testing because it is done within the company, taking the place of a human who might hit the ball repeatedly. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 11-04 Explain the stages involved in developing a new product or service. Topic: How Firms Develop New Products 91. (p. 240) One reason auto companies spend millions on racing cars is that they offer the opportunity to test new designs and technology under extreme conditions. Car racing provides an opportunity for: A beta test is a test of the product conducted by key customers. Participation in NASCAR and other racing organizations offers auto companies a
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chance to do this. AACSB: Analytic Blooms: Apply Difficulty: 2 Medium Learning Objective: 11-04 Explain the stages involved in developing a new product or service. Topic: How Firms Develop New Products 92. (p. 240) Lorraine belongs to a national consumer panel created by a market research company. She regularly receives samples of new products from a variety of firms and fills out questionnaires about the products. The national consumer panel Lorraine is part of is engaged in: Panels of this type are often used for premarket testing, which often combine product sampling with surveys collecting consumers' reactions to the product. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 11-04 Explain the stages involved in developing a new product or service. Topic: How Firms Develop New Products
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93. (p. 240) A marketing professor in Ithaca, New York maintains a museum of failed consumer products. Most new products in this museum failed during the __________ stage of new product development, when they are introduced to a limited geographic area. A. pretes ting B. product launch C. test marketing D. product development E. concept testing Test marketing is a limited product test in a specific geographic area, in which the entire marketing mix is tested. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 11-04 Explain the stages involved in developing a new product or service. Topic: How Firms Develop New Products 94. (p. 240) When McDonalds comes up with a new drink or sandwich for its fast food stores, they often market it in a dozen or so of their outlets. When they do
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  • Fall '12
  • Chris
  • Marketing, Product life cycle management

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