groups through the use of unpaid media exposure. Coolit, an energy drink, pays Riveira Neighbourhood Association a fee to allow its involvement in an upcoming soccer match amongst different schools. The soccer match will be named after the energy drink, and Coolit will also have advertising banners at the event. Identify the marketing strategy that Coolit is adopting. personal selling trade promotion affiliate marketing sponsorship Sponsorship involves a company paying a fee in exchange for inclusion in an event, involvement in its advertising opportunities, or exposure within the event itself. Marketers tailor how they are spending their advertising dollars. What is the largest recipient of advertising dollars in Canada for adults 18-34 years of age?
TV Radio Facebook Internet The Internet is now the largest recipient of advertising dollars in Canada, ahead of TV for adults 18- 34 years of age. _____ media refers to the media time purchased so that messages can be disseminated through channels that are controlled by others. Owned Paid Social Earned Paid media is the media time that is purchased so that messages can be disseminated through channels that are controlled by others. TV advertising is an example of paid media. _____ is the term used when companies promote their businesses through a network of online associates to drive traffic, leads, and purchases. Social media marketing Affiliate marketing E-mail marketing Outbound marketing Affiliate marketing is the term used when companies promote their businesses through a network of online associates (affiliates) to drive traffic, leads, and purchases.
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