Jobs original vision continued and the iPod was developed along with the software iTunes. Soon after the successful release of the iPod, Apple entered the cell phone market with the release of the iPhone. Apple continued to grow with its new found resurgence and released the Apple TV, iPad, iCloud, and numerous other app based programs and software. These new products have now become Apple’s most profitable sectors of the company. Since Apples inception it is an undeniable fact the Apple has profoundly impacted the technological market by their innovation and their influence on not only how we use computers, but also what activities we use them (Richardson and Terrell, 2008).
Running head: APPLE COMPREHENSIVE ANALYSIS 4 Over the last thirty plus years Apple’s success in the world market with not just these devices and software, but several others allowed the company to rise in the ranks as a global leader in the computer, phone, music device, and software industry. Apple has risen to the number five spot on the Fortune 500 list and number fifteen on the Global 500 list. In 2015 Apple received the number one ranking as the worlds most admired company there is (Fortune 500, 2015). How did Apple receive these rankings for 2015 as they just did not happen overnight? The following comprehensive analysis conducted will break down and entail how Apple became the industry leader they are today, the strategy they use, and how Apple maintains or continuously increase their competitive advantage. Securities and Exchange Commission Form 10-K and Schedule 14A Proxy Statement In analyzing the SEC Form 10-K Apple designs, manufactures, and markets personal computers, media devices, portable digital music players, as well as mobile communications. They sell and market a wide array of software, services, and accessories, networking solutions as well as third party digital content and their respective applications. Apple’s services and the products they offer include the iPhone, iPod, iPad, Mac, Apple TV, and numerous apps and software. Their portfolio of professional and consumer software consists of the IOS operating system as well as the OS X operating systems, iCloud virtual storage, and a wide array of numerous accessories, supports, and services. Most recently Apple released the Apple Watch and Apple Pay. Besides these items Apple sells and delivers digital content and applications through its iTunes Store, App Store, Mac App Store, and their iBooks Store. Apple offers and sells all their products around the world. Apple does this through their own retail stores, online stores, as well as direct sales and third party wholesalers, resellers, cellular network carriers, and retailers. Besides this, Apple sells a wide array of these third-party compatible products for the iPad,
Running head: APPLE COMPREHENSIVE ANALYSIS 5 iPhone, Mac, and the iPod to include any application software along with their respective accessories online its stores. Apple will sell directly to the consumer, but they also sell directly too small businesses, mid-size businesses, enterprise and government customers, and education.
- Spring '14
- Decision Making, App Store, APPLE COMPREHENSIVE ANALYSIS