Projected outcomes on Return of Investment Being formulated as a startup Vision

Projected outcomes on return of investment being

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Projected outcomes on Return of Investment : Being formulated as a startup, Vision Air has as its projection to recover the initial investment and to build capital necessary for expansion over the course of 12 months. Adequate projections of the initial investment return and acquisition / fundraising planning will be described in appropriate sections throughout this planning. SITUATION ANALYSIS The situation analysis needs to set the context for the plan. It should include an analysis of the micro (internal) and macro (external) environment. Address each of the following: Digital specific SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) or PESTLE analysis Summary of the key issues that have emerged Where possible use qualitative and quantitative data to support your analysis Use images, charts and graphs to illustrate your findings SWOT ANALYSIS: Strengths: (Internal) Creativity, innovation, adaptability, flexibility; (External) Novelty, originality of ideas, contemporary approach; Weaknesses: (Internal) Limited capital, reduced investment, small team; (External) Unknown in the market, without significant portfolio, established competitors; Opportunities: (Internal) continuous development, environment conducive to creativity, incentive and employee engagement; (External) Increasing demand for this type of product; Threats: (Internal) Reduced responsiveness due to staff and budget constraints; (External) More experienced competition, with greater financial and personnel resources. Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 9
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T-1.8.1_v3 E-MARKETING SCHEDULE Your e-Marketing schedule should include a timeline or Gantt chart to explain the activities of your plan to be completed within a specific timeframe (e.g. 10 weeks). Put a X sign in the specific grid(s) that relates to your activity. e-Marketing Activities Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Dissemination of the Vision Air's YouTube channel x x x x x x x x x x Dissemination of the Vision Air's social networks x x x x x x x x x x Video reel production x x Placement of video reel for possible clients and dissemination in the channel of the producer x x x x x x x Pilot production x x Placement of the pilot in the production channel x x x x Web series production Webcasting with product placement customer x x Email marketing for clients x x x x x x x x x x Email for channel followers and fan base x x x x x x x x Outreach campaign x x x x x x x Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 10
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T-1.8.1_v3 Production scheduling and content placement on the producer's blog x x x x x x x THE E-MARKETING STRATEGIES & ACTION PLAN The Strategies and Action Plan section should address the electronic marketing strategies of your product or service based on the 4Ps. Also address how each of the following strategies will comply with the Australian e-Marketing Code of Practice.
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