Projected outcomes on Return of Investment:Being formulated as a startup, Vision Air has as its projection to recover the initial investment and to build capital necessary for expansion over the course of 12 months. Adequate projections of the initial investment return and acquisition / fundraising planning will be described in appropriate sections throughout this planning.SITUATION ANALYSISThe situation analysis needs to set the context for the plan. It should include an analysis of the micro (internal) and macro (external) environment. Address each of the following:●Digital specific SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) or PESTLE analysis●Summary of the key issues that have emerged●Where possible use qualitative and quantitative data to support your analysis●Use images, charts and graphs to illustrate your findingsSWOT ANALYSIS:Strengths: (Internal) Creativity, innovation, adaptability, flexibility; (External) Novelty, originality of ideas, contemporary approach;Weaknesses: (Internal) Limited capital, reduced investment, small team; (External) Unknown in the market, without significant portfolio, established competitors;Opportunities: (Internal) continuous development, environment conducive to creativity, incentive and employee engagement; (External) Increasing demand for this type of product;Threats: (Internal) Reduced responsiveness due to staff and budget constraints; (External) More experienced competition, with greater financial and personnel resources.Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019Page 9
T-1.8.1_v3E-MARKETING SCHEDULEYour e-Marketing schedule should include a timeline or Gantt chart to explain the activities of your plan to be completed within a specific timeframe (e.g. 10 weeks). Put a X sign in the specific grid(s) that relates to your activity.e-Marketing ActivitiesWeek1Week2Week3Week4Week5Week6Week7Week8Week9Week10Dissemination of the Vision Air's YouTube channelxxxxxxxxxxDissemination of the Vision Air's social networksxxxxxxxxxxVideo reel productionxxPlacement of video reel for possible clients and dissemination in the channelof the producerxxxxxxxPilot productionxxPlacement of the pilot in the production channelxxxxWeb series productionWebcasting with product placement customerxxEmail marketing for clientsxxxxxxxxxxEmail for channel followers and fan basexxxxxxxxOutreach campaignxxxxxxxMarketing, Assessment No.1 V1.1 Last updated on 11/06/2019Page 10
T-1.8.1_v3Production scheduling and content placement on the producer's blogxxxxxxxTHE E-MARKETING STRATEGIES & ACTION PLANThe Strategies and Action Plan section should address the electronic marketing strategies of your product or service based on the 4Ps. Also address how each of the following strategies will comply with the Australian e-Marketing Code of Practice.