Aacsb analytic blooms understand difficulty 3 hard

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AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 13-08 List pricing strategies that have the potential to deceive customers. Topic: Legal and Ethical Aspects of Pricing 177. (p. 283) An everyday low pricing strategy stresses the continuity of retail prices: A. at a level above regula and below deep-disco B. based on horizontal price fixing. C. bundled with cost-based, cash discounts. D. at a level somewhere between the regular price and the competitors may offer. E. at a price skimming level. Everyday low pricing focuses on providing reasonable prices all the time on all products, instead of using sale items and regular, higher prices. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 13-06 Describe the difference between an everyday low price strategy (EDLP) and a high/low pricing strategy. Topic: Pricing Strategies 178. (p. 283) Everyday low pricing (EDLP) provides value to consumers by: Everyday low pricing focuses on providing reasonable prices all the time on all products, instead of using sale items and regular, higher prices. This allows consumers to shop in one place and know they are getting a reasonable price, instead of having to search around for bargains.
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AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 13-06 Describe the difference between an everyday low price strategy (EDLP) and a high/low pricing strategy. Topic: Pricing Strategies 179. (p. 283) In a(n) __________ pricing strategy, marketers rely on the promotion of sales, during which prices are temporarily reduced to encourage purchases. A. high/l ow B. premium C. discount D. everyday low pricing E. vertical triangulation High/low pricing strategies adopt a regular, higher price and occasional low sales prices. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 13-06 Describe the difference between an everyday low price strategy (EDLP) and a high/low pricing strategy. Topic: Pricing Strategies 180. (p. 283) It is important to Joanne to get value for her money but, she does not want to spend time comparison shopping. Joanne will likely respond to __________ pricing but not __________ pricing. Everyday low pricing focuses on providing reasonable prices all the time on all products, instead of using sale items and regular, higher prices. This allows consumers to shop in one place and know they are getting a reasonable price, instead of having to search around for bargains. By contrast, high/low pricing strategies adopt a regular, higher price and occasional low sales prices. This requires the consumer to shop around to find out which stores have which items
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