However nike has been upfront in the trend and

This preview shows page 2 - 4 out of 7 pages.

product. However, Nike has been upfront in the trend and delivering valuable products to the customers as per their preferences. Despite having a huge market, Nike competes with various brands who can be a thread. One of the biggest competitors of Nike is Addidas.
Zenith 3 ADDIDAS Adidas is a German company that manufactures and distributes shoes, equipment, and apparel worldwide. The product line of Adidas are Reebok(2006) and Adidas which is distributed in the same market as Nike. Adidas who owned Solomon sold its brand but held to its TaylorMade which was sold in 2017. The product line of Adidas is similar to Nike, as both the company focuses on 3 product divisions and distributes covering clothes, footwear, and equipment; sport style wear to the high-end customers who are brand/fashion-conscious and sport performance section includes all the equipment for sport activities. As the brand itself denotes its selling line as the best “sports” brand in the world, it covers almost every sport from Rugby too, football. This has empowered them to stay in the worldwide market and become perhaps the most perceived brands conveyed around the world. The Reebok brand is American inspired brand with a mission to plan and make the best stuff and encourage everybody who is actively involved in a healthy lifestyle. So the focus is more on recreation and wellbeing of today’s society. CROSS PRICE ELASTICITY OF DEMAND Considering the product line both Nike and Adidas have similar products. The new Signature of Addidas has Harden Vol.1 whereas Nike PG 1 basketball shoes is the signature product line for Nike whose prices are $140 and $110 respectively. This price of both the products have similar prices and can be considered as a substitute goods for each other. As we

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture