Image 6 India to Become the Third Largest Smartphone Market by 2017 Source

Image 6 india to become the third largest smartphone

This preview shows page 7 - 10 out of 22 pages.

Image 6 India to Become the Third Largest Smartphone Market by 2017; Source: statista
Image of page 7
Mahmudur Rahman 7 [email protected] Everything goes online! Consumers are searching, comparing and buying online. Almost every competitive companies are already selling their products and services online. The statistic below shows how rapidly the ecommerce business is growing. There is no escape for companies like Samsung from the ecommerce sales. Image 7 UK Retail Ecommerce Sales, 2014-2019; Source: eMarketer Samsung Electronics has made good progress in aforementioned direction. Nearly all technical devices are available in the online shop from the company. Still there are more possibilities in this market, to get bigger and have unique position will require more resources and investments in the ecommerce development. One cannot deny that Samsung has the resources to strengthen the business. To become the leader is easier than to be the leader. There are big concerns like Apple which works hard for this position as well and it makes a big business threat for Samsung. Furthermore, the manufacturing costs are increasing this poses a major challenge for the company. Other threats that Samsung should think about are new or stricter laws relating to smartphones, data storage, TVs or laws against the company. To overcome all these effects it is more than important to research and develop business strategies but also think about political, economic, social and technological aspects beforehand. Some business tools were used to get understandable and useful information for the business analysis of Samsung Electronics in this report! See below: Appendix
Image of page 8
Mahmudur Rahman 8 [email protected] Superior Customer Value Creating value is of great significance in the world of business. From the cu stomer’s perspective, they always want product that are useful to them. Product value lies on their usefulness and service they will provide to their consumers. Companies have to be a customer value maker in order to become or defending the leading market position. The most interesting question in this part of the report will be definitely what factors help Samsung Electronics create superior customer value. To create, offer and deliver superior customer value there are some other factors that have an important role. First of all companies need a product or a product segment which is innovative and qualitative as well as cost-effective. As already mentioned above all these characteristics are accurate to Samsung. Moreover, the value propositions of the company is very important and relevant. The Value Proposition Canvas analysis shows that Samsung Electronics fulfills almost everything of customer’s needs and shows how the company is creating value for their customers. Image 8 The Value Proposition Canvas - Samsung Electronics Another influence has the topic customer loyalty. In this case Samsung has potentiality to improve. As already mentioned, Apple, a major competitor, has better customer loyalty programmes. Especially the success factors of Samsung have a strong role in the customer
Image of page 9
Image of page 10

You've reached the end of your free preview.

Want to read all 22 pages?

  • Spring '17

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes