” and “ the bra data .” Both files are available on Moodle). The notes below give you detailed instruction on the assignment. 1. Definition of the research problem (a). Define the market research problem (MRP) 2. Research approach and hypotheses Come up with at least 5 comparative or relational research questions (RQ). Collectively, they should cover ALL the components of your marketing research problem proposed in the previous section. Note that because these RQs need to be “answerable” by the bra dataset, they have to involve (and only involve) variables measured in the bra survey . This requires you to be very familiar with each question in the questionnaire. For each research question, Clearly identify which component the RQ corresponds to. Clearly state both the null and alternative hypotheses , which are to be tested in the data analysis section
3 Clearly identify ALL the variables that you use to answer the research question and the question in the questionnaire /dataset that measures this variable (to illustrate with a hypothetical example, if the variable you use is “age of the respondent”, and it is measured by question 15 in the accompanying questionnaire, you should include the information in your report). If you use a recoded variable, describe the recoding (for example., “ young customers ”: age <=30; “ mature customers”: age > 30 , etc) Name the statistical test you use to test the hypothesis (for example, “an independent - samples t-test of the difference in loyalty between male and female”). If a multiple regression is used to test several hypotheses simultaneously, name the dependent and independent variables that will be included in the regression.
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- Statistics, Null hypothesis, marketing research problem, MANAGERIAL IMPLICATION, assignment overall mark