mag.com/index.php/sections/manufacturing-retail/205-under-armour-inc 5. Under Armour’s Bid For International Growth. Forbes Investing . (2014). Retrieved from: - bid-for-international-growth/ Sporting Goods Industry Profile. Yahoo Finance . (2015). Retrieved from: Statistics and Facts on the Sporting Goods Industry. Statista . Retrieved from: Soni, Phalguni. The Cogs in Under Armour Supply Chain. Yahoo Finance . (2014). Retrieved from: - 170034630.html Our History. UnderArmour.com . Retrieved from: - choose-us/our-history/ Roberts, Daniel. Under Armour gets Serious. Fortune . Retrieved from: Investor Relations. UnderArmour.com . Retrieved from: FIFA World Cup Brazil. FIFA.com . Retrieved from: Startseva, Alla. Slashing through a Billboard Jungle. The Moscow Times . Retrieved from: - through-a-billboard-jungle/251546.html
Social Networking Fact Sheet. Pew Research Center . (2014). Retrieved from: Plan Assessment: We are confident that our Integrated Marketing Plan will prove to be highly beneficial for Under Armour moving forward. Our plan strives to increase sales in foreign markets by marketing a simple message, power and performance. Under Armour will expose the world to their innovative line of products by targeting a sport that our new consumers are passionate about. Our IMC plan will be effective, as we have leveraged our key strengths of innovation with celebrity endorsers to target our main opportunity of increased sales outside of the U.S. This will develop Under Armour’s brand in the eyes of the consumer, allowing them to grow further in the marketplace, without the worry of new players entering. We will determine the success of our IMC plan through careful and extensive analysis. We purposely selected a specific date in the future so we have a target to work towards. The 2018 FIFA World Cup will serve as a benchmark event and will provide Under Armour with one last push before re-evaluating the success of or plan thus far. After this event, we will run a series of tests in the areas in which we targeted our advertisements. We will run both pre and post advertisement brand awareness tests in these markets to confirm the popularity and loyalty to Under Armour. In this area we are looking for a substantial increase of 50% as we want to become a recognizable brand in foreign markets. Other criteria to confirm the success of out IMC plan will come in revenue analysis. Specifically, Under Armour is looking to increase their revenue from 11% attributed to global markets to 15% by 2018 when the FIFA World Cup will run. The
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- Fall '13
- FIFA World Cup, world cup, armour