Team Satin - 2015 Volkswagen Scandal (1).pptx

Comprehensive continuous improvement prior to scandal

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comprehensive continuous improvement prior to scandal. Teams were encouraged to not report concerns. Issues were covered up because of pressure to succeed. The practice continued for years due to fear of job loss. After scandal teams are encourage to report concerns.
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Leadership Former CEO managed by intimidation and fear. Guided teams to do whatever was required to maintain sales and eliminate costs. Culture of leadership lead to deception. After scandal leadership focuses on ethical practices.
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Successes Rebranded and remarket Volkswagen vehicles Remains competitive Growth in sales from Audi and Porsche brands.
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Failures Lost customer loyalty Autocratic leadership Loss of jobs
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Recommendations Restructure of management Form committee(s) Standardize production Approve or revise production based on reports
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Summary “Leaders drive values, values drive behavior, behavior drives culture, and culture drives performance. High performance makes new leaders. This is the self-reinforcing circle of excellence every startup needs to succeed. You can’t afford to wait on any of these, so get your culture right sooner rather than later.” Martin Zwilling
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Questions & Answers Carol Jones – (866)405-4405
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References Associated Press (2016, November 15). Volkswagen to shed 30,000 jobs to cut costs after
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  • Spring '14
  • Audi, United States Environmental Protection Agency, Volkswagen, Volkswagen Group

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