Gamification Report-Khairun Azeera bt Mohd Hariri.pdf

Examples of benefits include an extra cup of coffee a

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Examples of benefits include: an extra cup of coffee, a birthday gift or even offers designed specially for the customer. Starbucks My Starbucks Reward App by Starbucks. Players register for My Reward through an application. Whenever they buy a Starbucks product, they accumulate stars or points. There are three “levels” depending on the degree of user loyalty. In 2012, the users of My Reward totalled about 4.5 million. The cards alone accounted for $3 billion in sales per year. Conclusion The utilization of gamification techniques is a powerful strategy for organizations to bolster the sale of their products and services. Whenever gamification is applied, extra care must be taken in applyi ng gamification to one’s own image. User experience must be arranged precisely. Gamification overall design requires specialized expertise and particular mastery that often relies on models which can offer a high level of reliability.
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Page 9 References APM. (n.d.). Introduction to Gamification. Retrieved from Emerging Trends: Badgeville. (n.d.). Gamification . Retrieved from Gamification Wiki: Bunchball Inc. (2010, October). Gamification 101: An Introduction to the Use of Game Dynamics to Influence Behav. Retrieved from Bunchball: Burke, B. (2014). Gamify: How Gamification Motivates People to Do Extraordinary Things. Brookline: Gartner Inc. Chou, Y.-k. (n.d.). Top 10 Marketing Gamification Cases You Won’t Forget . Retrieved from Gamification and Behavioral Design: - 10-marketing-gamification-cases-remember/# Fitz-Walter, Z. (2013, May 8). A brief history of gamification . Retrieved from Zefcan: Henrick, G. (2013, October 10). Gamification - What is it and What it is in Moodle . Retrieved from SlideShare: - is-in-moodle?qid=b9647ca8-9588-42e1-9aa0-92a6d0fb6ec8&v=&b=&from_search=10 Matthews, K. (n.d.). Convince&Convert . Retrieved from Why Gamification Works: How Brands are Marketing With Fun: - studies/why-gamification-works-how-brands-are-marketing-with-fun/ TechnologyAdvice. (2014, March 6). Gamification 101: Learn the Basics of Gamification Strategy . Retrieved from SlideShare:
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  • Fall '18
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