If he had just said red we will answer that fire

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- if he had just said red, we will answer that fire-engine is a word FASTER - we will be slower with non-words - vs saying fire and asking if desk is a word (will take longer than red to fire) - this is a way we can probe if the semantic networks really work Affects of Attention: - when you have an activated concept, you will notice it more quickly - suppose you are at a party and there is a lot of convo going on and don’t know what everyone is saying. talking about roses and someone else at the other end is talking about vehicles, if they say rose, etc you will be able to pick it up better because your brain is priming for it
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