Independent variable a variable that is expected to

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Independent variable: A variable that is expected to influence the dependent variable in some way. 6. Write research questions and/or research hypotheses Research questions: Express the research objectives in terms of questions that can be addressed by research. The Research Proposal: The Research Proposal: A written statement of the Research Design The Proposal as a planning tool: Preparation of a research proposal forces the researcher to think critically about each stage of the research process. Vague plans, abstract ideas, and sweeping generalizations about problems or procedures must become concrete and precise statements about specific events. The Proposal as a contract: Downloaded by:: bryce0736 | [email protected] Distribution of this document is illegal
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Stuvia.com - The study-notes marketplace When the research will be conducted by a consultant or an outside research supplier, the written proposal serves as that person’s bid to offer a specific service. The proposal then functions as a formal, written statement of agreement between marketing executives and researchers. Anticipating outcomes: Dummy Tables: Tables placed in research proposals that are exact representations of the actual tables that will show results in the final report with the exception that the results are hypothetical (fictitious). Downloaded by:: bryce0736 | [email protected] Distribution of this document is illegal
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Stuvia.com - The study-notes marketplace STEP 2: Secondary Research – Ch 8: Secondary data: Data that have been previously collected for some purpose other than the one at hand. Advantages of Secondary Data: The primary advantage of secondary data is their availability. Obtaining secondary data is almost always faster and less expensive than acquiring primary data. Secondary data are essential in instances when data cannot be obtained using primary data collection procedures. Disadvantages of Secondary Data: An inherent disadvantage of secondary data is that they were not designed specifically to meet the researchers’ needs. Even when secondary information is available, it can be inadequate. The most common reasons why secondary data do not adequately satisfy research needs are: Outdated information, Variation in definition of terms, Different units of measurement, and Lack of information to verify the data’s accuracy. Furthermore, in our rapidly changing environment, information quickly becomes outdated. When secondary data are reported in a format that does not exactly meet the researcher’s needs, data conversion may be necessary. Data conversion: The process of changing the original form of the data to a format suitable to achieve the research objective; also called data transformation.
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