Independent variable a variable that is expected to

This preview shows page 17 - 20 out of 51 pages.

Independent variable: A variable that is expected to influence the dependent variable in some way. 6. Write research questions and/or research hypotheses Research questions: Express the research objectives in terms of questions that can be addressed by research. The Research Proposal: The Research Proposal: A written statement of the Research Design The Proposal as a planning tool: Preparation of a research proposal forces the researcher to think critically about each stage of the research process. Vague plans, abstract ideas, and sweeping generalizations about problems or procedures must become concrete and precise statements about specific events. The Proposal as a contract: Downloaded by:: bryce0736 | [email protected] Distribution of this document is illegal
Image of page 17

Subscribe to view the full document. - The study-notes marketplace When the research will be conducted by a consultant or an outside research supplier, the written proposal serves as that person’s bid to offer a specific service. The proposal then functions as a formal, written statement of agreement between marketing executives and researchers. Anticipating outcomes: Dummy Tables: Tables placed in research proposals that are exact representations of the actual tables that will show results in the final report with the exception that the results are hypothetical (fictitious). Downloaded by:: bryce0736 | [email protected] Distribution of this document is illegal
Image of page 18 - The study-notes marketplace STEP 2: Secondary Research – Ch 8: Secondary data: Data that have been previously collected for some purpose other than the one at hand. Advantages of Secondary Data: The primary advantage of secondary data is their availability. Obtaining secondary data is almost always faster and less expensive than acquiring primary data. Secondary data are essential in instances when data cannot be obtained using primary data collection procedures. Disadvantages of Secondary Data: An inherent disadvantage of secondary data is that they were not designed specifically to meet the researchers’ needs. Even when secondary information is available, it can be inadequate. The most common reasons why secondary data do not adequately satisfy research needs are: Outdated information, Variation in definition of terms, Different units of measurement, and Lack of information to verify the data’s accuracy. Furthermore, in our rapidly changing environment, information quickly becomes outdated. When secondary data are reported in a format that does not exactly meet the researcher’s needs, data conversion may be necessary. Data conversion: The process of changing the original form of the data to a format suitable to achieve the research objective; also called data transformation.
Image of page 19

Subscribe to view the full document.

Image of page 20
  • Fall '19
  • researcher

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask 0 bonus questions You can ask 0 questions (0 expire soon) You can ask 0 questions (will expire )
Answers in as fast as 15 minutes