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performance decline due to quality problems as the result of rapid expansion. This decline can make a comeback for the next decade, which was “Plan to Win”. This strategy consisted of increasing sales at existing McDonald’s location by enhancing the menu, refurbishing McDonald’s outlets, and extending location hours. The industry wants to alert there was a negative image for unhealthy food as obesity rates have increased over the years and documentary Super-Size Me when Jim Skinner took over from Cantalupo in 2004. It was made by Morgan Spurlock that inform about to reduce the amount of fat and sodium by using simple nutrition information and by getting rid of the supersizing option. At the end of 2004, Cantalupo was created “Plan to Win” to discontinue the super-size option. This choice allows customers was able to order the oversized meal such as larger order of French fries and fountain drink by paying a little bit extra. On the other hand, the McDonalds’s was adding in salad options to the menu so the customers can have a solid-healthier alternatives. They are trying to include more