Because services are it is often difficult for

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27. Because services are __________, it is often difficult for marketers to convey the benefits to consumers. A. varia ble B. inseparable C. intangible D. perishable E. substantial 28. For many professionals offering intangible services, an ethical marketing dilemma exists. The dilemma centers on: 29. When marketers state that services are __________, they are referring to the fact that services are produced and consumed at the same time. 30. The owners of hotels whose services are produced and consumed at the same time know
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that consumers do not have the opportunity to try out their service before purchasing. Many hotels use __________ to overcome the problem of inseparability of services. 31. Sean had moved to take a new job, and when he was feeling really sick, he needed to find a doctor. He discovered during the visit that he didn't like the one he had chosen, and he knew he'd never go back to that doctor. From a marketing perspective, his situation highlights one of the key differences between products and services, known as __________. A. intangi bility B. professional competence C. perishability D. inseparability E. variability 32. Martha had several unpleasant experiences trying to find the merchandise she needed at a large lumber yard and hardware store. Few of the employees--when she could find them--seemed to know where anything was. But on her most recent visit, she was pleasantly surprised to find that the store had installed kiosks where she could get directions quickly and accurately. The store had found a technological solution to the services marketing issue of __________.
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33. When marketers state that services are __________, they are referring to the fact that services are not always of the same quality from one time period to another or from one service provider to another.
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